Ask only what changes the answer
Gather the practical details that affect suitability, configuration or the complete setup.
Turn complex product choices into confident orders.
Digital Hawk builds and manages guided sales journeys for ecommerce stores selling technical, configurable or high-value products.
The assistant asks the questions that matter, applies approved product rules, recommends a suitable product or complete setup, and tracks the orders that follow.
£0 upfront
Low-risk pilot
One product range
Focused starting scope
Tracked outcomes
Orders and revenue
Complete product setup
Choose a compatible product and the options needed to use it.
ConfigurationRecommended configuration
Product + compatible options
The product
Give shoppers a buying answer, not another page of information.
Specifications, comparison tables and expert teams are valuable. The missing step is often applying that knowledge to the shopper’s own needs while they are still on the product page.
Recommend a suitable setup
Apply retailer-approved rules to suggest a product, size, package or configuration and explain why.
Let buyers adjust valid options
Knowledgeable shoppers can change relevant options while staying inside the rules of the product range.
Hand off technical exceptions
Uncertain cases reach the existing team with the shopper’s answers and proposed configuration attached.
Use the existing sales route
Valid results connect to the current basket, enquiry form or sales process instead of creating a separate system.
Track commercial results
Measure usage, completed journeys, basket actions, assisted orders and assisted revenue.
30-day pilot
Start with one product range and measure what happens.
The pilot is deliberately narrow. A working version is reviewed before launch, then placed on a small number of relevant product pages.
No upfront fee.
If the pilot produces no tracked sale, there is nothing to pay.
Choose one product range
Focus on a small set of pages where the buying decision is genuinely difficult and commercially valuable.
Build and review the working version
Use the current products, options and approved sales rules. Nothing goes live before the working journey has been reviewed.
Run it for 30 days
Track opens, completions, recommendations, basket actions, requests for help, assisted orders and revenue.
Managed after launch
Keep it accurate. Keep improving it.
Products, prices, specifications and sales rules change. Shopper behaviour also shows where the journey can be clearer or more effective.
Hosting and monitoring
Product and specification updates
Recommendation rule changes
Journey and handoff improvements
Behaviour and drop-off review
Dashboard and attribution maintenance
Experience
Independent UK software consultancy.
Every project is scoped, designed and built directly by a software architect with more than ten years of experience in production software, ecommerce integrations and customer-facing systems.
Digital Hawk is a new consultancy. The engineering experience behind it is not new.
AI knowledge assistant for a health membership platform
Built a private assistant that searched a large content library and answered member questions using approved material.
Questions that could not be answered confidently were routed for review rather than answered incorrectly.
Contact
Do customers struggle to choose between your products, sizes, packages or configurations?
Send the relevant product page and the question shoppers get stuck on. Digital Hawk will tell you whether a 30-day Sales Assistant pilot is a sensible fit.